Swiss/International Poster
Sunday, November 22, 2009
Friday, November 20, 2009
Wednesday, November 18, 2009
Antoni Gaudi
Antoni Gaudi
His influences
• Gaudi was influenced by the political group and Catalan Movement
• Nature was an inspiration to Gaudi to stop the industrialization of spain.
He influenced
• Gaudí himself inspired the architect Godey, designer of the Space-Time Towers which are based on the Sagrada Família
• The Alan Parsons Project released Gaudi, an album based on the life of Antoni Gaudí, in 1987
Characteristics
• Gaudi belonged to the modernist style/Art Nouveau and was famous for his individuality and highly unique designs
• Gaudi was also a devout catholic and started to only do non-secular buildings.
Clever Wrapping paper
The MX Cover
The MX is a daily newspaper that is distributed to commuters in Sydney, Brisbane and melbourne. It is a popular newspaper that features the latest in travel, celebrity glamour and gossip, entertainment & Music and current affairs.
The featured design below is a cover for this particular edition.
It's function is to advertise ebay this christmas.
The design is particularly clever and unusual for the newspaper format. At first all you can see in the green backgrounded starry illustration and the ebay logo. You then read the text above which says "This year ebay is doing everything they can to help you save this christmas, even on the wrapping" you then realise that the ad is meant to be cut (see scissors in middle picture) out and used for wrapping paper. The illustration also stretches across the back cover as seen in the last picture, with special deals in the area on the back where to master head would be on the front.
Words to describe design: Witty, trendy, innovative, energetic, fun and playful.
Frank Lloyd Wright
Frank Lloyd Wright
His Influences
• One of Wrights first jobs was at Alder & Sullivan and was an apprentice for Louis Sullivan, who he referred to as his dear master
• Wright was influenced heavily with the materials that surrounded him. If a place where he built a house that had lots of cedar around it then the house would consist of mostly cedar materials. Wright was seen as being an organic architect because of this.
• Wright also dealt japanese prints and made a lot of money from them, it is possible that these influenced his designs.
• Wright was influenced by his his favorite composer Ludwig van Beethoven
• Write was also influenced by the increase in technology for the glassmaking
• Wright learnt and worked in a fazing in and out of different Movements including Victorian, Arts and crafts, Art Nouveau and Art Deco but more than likely was influenced by the Arts & Crafts movement with the way he used organic and local materials.
He Influenced
• Wright is recognized by the American Institute of Architects in 1991 as the greatest American Architect of all time, so in that regard he would influence most of America's and the Worlds Architecture.
• Wright claimed that all his fellow students just followed him and copied is work
Characteristics
• His houses and buildings featured extended low buildings with shallow, sloping roofs, clean sky lines, suppressed chimneys, overhangs and terraces, using unfinished materials
Tuesday, November 17, 2009
Room for improvement
The SmartSaver is a Value coupon magazine/newspaper. It is usually around the 18 page mark and is full of coupons for health and beauty, home services, food and other misc. coupons. It comes out in 8 different areas in sydney with each edition coming out every three weeks.
The coupon are are seen on their website and can be printed their
It's function is to offer discounted prices to its readers
It is a design that is around me a lot because I do casual graphic design work for them.
I was compelled to blog about the SmartSaver because the design is, on the most part, ineffective and predictable. The industry word for this kind of design is a 'dog's breakfast'. To explain, it's easier to do it in point form:
As single adverts some may be slightly effective and usually get the job done but as an over all design there are many problems.
• There is minimal hierarchy and almost no flow between ads and within them.
• There is no contrast or dynamic. In almost all cases SmartSaver uses colour to draw attention and neglects dynamics in texture, tone, shape, direction and scale.
• No differentiating style between adverts.
• No anchor points and readers find it difficult to find an ad
• Extreme over use of drop shadows, exclamation marks and starburts
The smaller to ad the worse it seems. The only thing that brings in the design in, is the ones people do for them like, Subway and Hungry Jacks etc. also their logo is quiet simple and straight to the point which is good.
The give the graphic artist 20 mins to create a 1 unit ad because they claim that any longer is to expensive, however to me it's more logical to make a product that is easy and comfortable for its consumers to read and effectively convey a message about a business so in turn the businesses that advertise with SmartSaver will have more customers therefore getting more money and then more likely to pay and stay with SmartSaver and mention it to their friends.
SmartSaver is a successful business esp. during the recession, but I see a lot more potential in the way it communicate to it's readers and a lot more potential to make money.
The design is slightly aggressive and orderly (in the sense that it has a structure)
Subscribe to:
Posts (Atom)