The MX Cover
The MX is a daily newspaper that is distributed to commuters in Sydney, Brisbane and melbourne. It is a popular newspaper that features the latest in travel, celebrity glamour and gossip, entertainment & Music and current affairs.
The featured design below is a cover for this particular edition.
It's function is to advertise ebay this christmas.
The design is particularly clever and unusual for the newspaper format. At first all you can see in the green backgrounded starry illustration and the ebay logo. You then read the text above which says "This year ebay is doing everything they can to help you save this christmas, even on the wrapping" you then realise that the ad is meant to be cut (see scissors in middle picture) out and used for wrapping paper. The illustration also stretches across the back cover as seen in the last picture, with special deals in the area on the back where to master head would be on the front.
Words to describe design: Witty, trendy, innovative, energetic, fun and playful.
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