Now replaced by the new and questionably sexier pepsi logo the pepsi can shown here (left) is now off the shelves and out of our minds.
The old can proudly exclaimed is half century old logo with pride, usually on a hot summer night accompanied with a fatty pizza and the T.V. or in the hands of extreme dare devils looking for that extra kick for their next big stunt.
The design was simple and and possibly had nothing to do with caramelized soda water or drinking or any sort, but it possibly promotes more of a relaxed life style with its curvy, easy on the eyes logo.
What ever the case, old school pepsi max drinking is no more. The new logo can be seen here.
if you want, google the Obama campaign designs and see how similar they are to the new Pepsi logo. They both came out around the same time, its interesting to see how Pepsi may have been working for "change" as well?
ReplyDeleteHey--cool choice. It's definitely a logo we will all notice, since Coca Cola and Pepsi are always trying to get the other one up it. Pepsi has been through some weird alterations--I remember my favorite era was when the little curly haired girl sang like a big woman once she drank Pepsi. Then I got really discouraged when Britney Spears came in the picture...sometimes the design should just stay pure! -Gabriella Saramago
ReplyDeleteThis is defiantly a logo that most people would easily identify, it is simple but yet effective, showing us designs don't always have to be blod and spontaneous to get noticed.
ReplyDeleteI like the design of the logo as the colours tell us different meanings, the red meaning joy and energy, white meaning coolness and cleanliness, and blue produces a calming effect. Good design for a logo. :)
ReplyDeletei agree with the thought that the logo has nothing t do with the product, or its consumption. and its kind of ironic how it doesn't really incorporate the name as much as Coca Cola, but it is still recogniseable, without the text as the pepsi logo.
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