The new Woolworths logo is an identity for the the major grocery store. It replaced the old one which was just the word Woolworths with red and green strips on either side.

It's function is to create a long standing mood and appearance of the store as a reliable, fresh food place. It would also call its customers to become loyal and attached to an establishment with a face rather than a faceless corporate enterprise.

It is seen at all their store, staff uniforms and Woolworths petrol station.

The design is slightly controversial for two reasons. Firstly Apple Computers tried to sue Woolworths for having an identity to close to their own. See here for link http://newtech.aurum3.com/images/apple-woolworths-logo.jpg.

Secondly the graphic has a gradient of two green tones. Most designers would say this is a noob effect that is too trendy, but because Woolworths is so well established and they have a large online presence they seem to get away with it.

They sue two different type faces. The 'Woolworths' is in a new light san serif type face which re-enforces freshness and crispness. The 'fresh food people' is in a very pleasing subtly rounded san serif. It is organic and again re-enforces the freshness of the produce available. The f's are also the same shape as the leaf on top of the apple.

What attracted to me the most is the 'fresh food people font... I wish I had it.

Words to describe the logo can include:

• Fresh

• Innovative

City Rail Logo

The CityRail logo is a identity for the Railway company.

It seems to be two arrows pointing in opposite directions, one blue the other yellow. The arrows are also blurred to give a feeling of motion.

It is seen on all trains in NSW that aren't country link trains. It is also seen on all of the train stations and CityRail Uniforms. 

The fonts used is a mix of serif and san-serif fonts. The C y and a are san-serif while the other letters are serif. 

The design is pretty stock standard although the use of a gradient in a logo is usually seen as unprofessional.

The reason I used this logo is because it is something visible to me everyday and something that I always think about how I could redesign a better one. Adjectives that could describe the logo are: orderly, serious, established and slightly aggressive and energetic.

The replaced version

Now replaced by the new and questionably sexier pepsi logo the pepsi can shown here (left) is now off the shelves and out of our minds.
The old can proudly exclaimed is half century old logo with pride, usually on a hot summer night accompanied with a fatty pizza and the T.V. or in the hands of extreme dare devils looking for that extra kick for their next big stunt.

The design was simple and and possibly had nothing to do with caramelized soda water or drinking or any sort, but it possibly promotes more of a relaxed life style with its curvy, easy on the eyes logo.

What ever the case, old school pepsi max drinking is no more. The new logo can be seen here. 

http://www.bevreview.com/wp-content/image_pepsilogochange1.gif